Do I need a trade mark?

Do I need a trade mark?  I already have a domain/business name/company name! People tend to have a pretty good feel for what a trade mark is – that part of a brand you can say or describe, for example a name (Nike®) or a logo (the “swoosh”). But many people don’t realise that the […]

Choosing a trade mark – Part 2: Searches

Preliminary checks Before committing to a new brand for your services or products, it is important to carry out some due diligence. You may have put together a shortlist of potential marks (as per our “Choosing a Trade Mark – Part 1” blog). In addition to making sure a trade mark is available, you should make […]