MBIP guides you through each stage, ensuring your trade mark is properly secured and maintained.
Trade mark
Protect your brand with expert trade mark registration
Secure your business identity and competitive advantage with professional trade mark services tailored to Australia and international markets.
Trusted Advisors in Brand Protection
At MBIP, our registered trade mark attorneys have extensive experience in both Australian and international trade mark law. We have successfully prepared and lodged hundreds of trade mark applications, helping businesses safeguard their brand assets.
We can assist with: comprehensive trade mark searches and risk assessments, application preparation and filing, addressing examination objections, opposition, enforcement, and licensing guidance, and ongoing monitoring and portfolio management.
Our Approach to Trade Marks
We start by understanding your business, your brand, and your goals. From there, we develop a tailored trade mark strategy, aligned with your growth plans and market ambitions.
Key benefits of registering a trade mark include:
- Exclusive rights: Legal ownership over your brand name, logo, or symbol
- Brand recognition: Helps customers identify and choose your products
- Competitive advantage: Protects against imitation or confusion
- Commercial value: Enhances the overall value of your brand
- Legal enforcement: Strengthens your position against infringements
Our Process
Simple, clear steps to protect your brand
Initial consultation & strategy
Understanding your brand, products, and services to define the right protection strategy.
Search & clearance
Conduct thorough searches to identify potential conflicts with existing marks.
Application preparation & filing
Prepare and lodge your trade mark application with IP Australia (and international offices if needed).
Examination & objection handling
Respond to official reports or objections to keep your application on track.
Registration & ongoing maintenance
Once registered, manage renewals and monitor for potential infringements.
Our Trade Mark experts
Frequently Asked Questions
Some common questions about trade marks.
A trade mark is a sign, such as a name, logo, or symbol, that identifies the source of your goods or services and differentiates them from competitors.
A trade marks attorney is a specialised intellectual property professional who is qualified to represent applicants in front of the Australian Trade Marks Office (IP Australia). In Australia, a trade marks attorney is a separate qualification to being a lawyer or solicitor. IP protection can be quite complicated and a trade mark application must be prepared correctly in order to protect your brand and to allow you to enforce your rights, if necessary. In addition to trade mark clearance searches, drafting, lodgment, examination, opposition and enforcement matters across all local and international jurisdictions, a registered Trade Marks Attorney can advise on what aspect of a trade mark would be best registered to maximise the effectiveness of the registration. Trade marks attorneys do not (and cannot) file or draft patents.
Registration grants exclusive legal rights, strengthens brand protection, and provides a foundation for enforcing your rights against others.
Registration times vary by jurisdiction and any objections, but MBIP provides guidance to keep your application on track.
Yes, MBIP can assist with trade mark registration internationally.
We have extensive experience managing oppositions and disputes to protect your trade mark rights.
More questions?