2021 Good Design Awards recognise QLD based innovators

This month Australian Good Design Awards announced award winners for 2021. The Awards are one of the longest-running international design awards, promoting excellence in design and innovation since 1958. It’s great for us to see designs by our clients being recognised and reinforcing the message that good design is “an essential link between creativity, innovation and commercial success”.


Frankie4 has been recognised as a Good Design Award Winner for their innovative footwear designs. Caroline McCulloch is a Podiatrist and Physiotherapist and her designs incorporate on-trend fashion styles while still considering lower limb and foot biomechanics. Our attorneys have helped to ensure these designs are protected using intellectual property strategies.

This is the second time/year Frankie4’s product designs have been recognised by the Good Design Awards.


Tritium have been designing and manufacturing advanced DC fast-charging equipment for electric vehicles (EV) since 2001.

This year Tritium won awards in both the Engineering Design and Commercial & Industrial Product Design categories for their RTM electric vehicle DC fast charger.

Tritium has designed compact and robust chargers that not only thrive in harsh conditions but also look good wherever they are installed.

Our attorneys have assisted Tritium with securing patents and registered designs in key markets.


Each year Good Design Australia presents a number of Special Accolades within the annual Awards.

The 2021 winner of the POWERHOUSE DESIGN AWARD, Ceres Tag, is a comprehensive animal monitoring system and the world’s only direct-to-satellite smart geo-location ear tag. The technology was developed right here in Queensland and Michael Buck IP have been advising Ceres Tag on their intellectual property rights and protection for more than 4 years. 

Criteria for the Powerhouse Design Award includes good design, innovation and the significance of a design to Australia’s culture. The Good Design judges, which include more than 70 designers, engineers, architects and thought-leaders, select a project that has potential to make a significant improvement to the quality of health, wellbeing or the environment.

Here at MBIP we enjoy assisting local innovators. If you’d like to discuss options for protecting your innovative designs or Australian products, please get in touch with one of our attorneys by calling 07 3369 2226 or email us mail@mbip.com.au.